#TrendChat recap- Crafting your brand’s 2017 digital strategy

By February 3, 2017Uncategorized

The Twitter Chat #TrendChat by  Trend Media Group hosted on January 31, 2017, discussed the topic “Crafting your brand’s 2017 digital strategy.” Below are the questions and some responses from our chat:

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Q1: What’s one aspect of a marketing plan that you think marketers often overlook?

Ans: @sandalsresorts A1: Many fail to leave room for new campaigns in their plan, restricting themselves from adapting new trends. #TrendChat

@trendmediagroup A1: The most overlooked part is the measurement. Not just how well the plan worked or didn’t but a plan to analyze the numbers #TrendChat

@1barnesam Marketers sometimes overlook that the plan may have to be changed, especially in digital media! #TrendChat

 

Q2: What is the first thing to do when outlining a digital strategy? #TrendChat

Ans: @sandalsresorts A2: Decide who your audience is! Conduct research on your target audience so you know who you are marketing to #TrendChat

@1barnesam A2: First thing to keep in mind when outlining a digital are the measurable objectives. #TrendChat Also the target. Who are you talking to? And some key insights into person you are talking to. #TrendChat

@trendmediagroup A2: The first thing to do is set your objectives. Asking what is your brand, where’s the brand now, and where do you want to be. #TrendChat

 

Q3: What’s your most important tip for creating a synergy between the digital and non digital aspects of a marketing plan? #TrendChat

Ans: @1barnesam A3 Make sure that the key messages are the same throughout. Visuals also important. #TrendChat

@trendmediagroup A3: One way is to use the non digital to initiate relationships with the audience and use the digital to deepen and sustain it. #TrendChat

@sandalsresorts A3 Creating synergy between digital & non-digital aspects comes from all teams being involved in the process. #TrendChat Also budget plays a factor in which digital marketing tools can be utilized. #TrendChat

 

Q4: How do you decide which digital marketing tools to include in your digital strategy?

Ans: @trendmediagroup A4: The tools you use will be dictated by your objectives; i.e. what you are trying to do, and who you’re trying to reach #TrendChat

@sandalsresorts A4: By defining your brand goals and which tools are needed. Ex: Social media marketing increases awareness. #TrendChat

@camjayfen A4 setting clear objectives first, then identifying the tool that can deliver within budget #TrendChat

 

Q5: How would you respond to claims that having a digital strategy is costly? #TrendChat

Ans:  @sandalsresorts A5 A CRM system to track opportunity & promote collaboration and a analytics system to report conversions. #TrendChat

@1barnesam Thats interesting. I think it depends on what value you put on being social or digitally inclined. #TrendChat But having a digital strategy is the easy part, its the execution that is hard!

@trendmediagroup A5 Digital marketing is proven to work. If planned and executed well it will be money well spent and the ROI will be seen #TrendChat

 

Q6: Which brand’s digital strategy impresses you? Why? #TrendChat

Ans: @sandalsresorts A6: @Starbucks uses the power of imagery and design to connect coffee to millions of people around the world. #TrendChat

@trendmediagroup A6 Locally we like Hi-Pro and @redstripe‘s digital strategy. They are always trying new digital tools and engaging the audience #TrendChat

 

Q7: What digital trend do you predict will be a big boost to digital marketing this year? #TrendChat

Ans: @sandalsresorts A7: Story capability on more social channels. Brands create a real-time bond while also integrating short ads #TrendChat

@trendmediagroup A7: Programmatic ads will be a dominant trend this year,the desire to target ads based on users’ online behaviours is increasing #TrendChat

@camjayfen A7: I’m excited to see more brands use chat bots to deliver their content, product or services ex: FB Messenger #TrendChat

@1barnesam A7: Brands will be using influencer marketing to engage with consumers. #TrendChat

 

Join us on Twitter for the next #TrendChat on February 28, 2017! Follow us @trendmediagroup