Wrap is a HTML page with app-like functionality. Through bite sized pieces, you can wrap any content, function, or web service into a complete mobile user experience. To view a wrap, you click a banner ad on a site or a link in a SMS on your phone and Up comes a Wrap with the details of a brand’s newest promotion, product information, or even a monthly newsletter!
The Barbados Tourism Authority needed to provide easy and accessible information via mobile about things to do in Barbados when visiting the island.
Mobile Wrap technology
- The Brochure was delivered to visitors, disembarking cruise ships, who connect to ‘Barbados Free Wi-Fi’ network in Bridgetown Port.
- The Barbados Visitor Wrap was a first to market initiative using Trend Media’s Mobile Wrap technology. The Visitor Wrap was delivered via Free Wi-Fi to cruise ship passengers disembarking in Barbados Port. The Mobile Wrap enabled passengers to swipe through exciting and engaging content by each of our partners about places to go and things to do in Barbados.
- Over 14,000 people engaged with the Barbados Visitor wrap with each partner receiving detailed reporting on views, dwell time, click through rate, and coupon redemptions
- There was an average click through rate of 0.8% or more.
Partners involved were:
- Atlantis Submarines
- Harbour Lights
- Limegrove Mall
- Courtesy Car Rental
- The Boatyard
To see the video, please click below: