Our team is running an expansive 7-week “Under the Cap” brand awareness promotion for 7 Up in Haiti.
This campaign encourages consumers to look for a unique code under the cap of 7 UP bottles. The consumer can then text in the code or enter it on a zero-rated portal to win instant prizes of Digicel phone credit, or be entered in the draw to win one of 7 weekly prizes of $70,000 HTG.
The Trend Team created the portal for code retrieval and overall management of the campaign. We also built it to work in both English and French Creole to ensure maximum engagement. To view the portal click here.