We are very satisfied with the sms campaign carried out for us by Trend during the last quarter of 2015. We estimate that it was a major contributor to the twenty percent increase in sales for this period compared to last years.
Our customers that took part were very satisfied as they were able to sign up for the loyalty cards on their mobile devices and were especially pleased with the free gifts received, it saved time as there was no need to fill out the hand written forms , which usually causes delays at the cashiers.
We recognised that this will be the perfect media to use to do specific promotions planned for 2016 especially targeting out loyalty card holders on a bi-monthly basis with specific promotions. we also added over 400 new customers to our database.
Kamaal AzanGeneral Manager - Azan SuperCentre